Yangyang Liu
International Sales & Business Development — B2B Tech/Industrial Products (Overseas Markets)
MMA Candidate, McGill University · Market Analysis & Customer Research · Cross-Cultural Communication
A candidate with a composite background in international business, management and analytics with English–French bilingualism, with experience in overseas market research, client reception, sales conversion, customer-relationship maintenance and data analysis projects. Self-driven, resilient under pressure and a fast learner, I aim to build a long-term career in international sales and business development.
Sales & Business Development
Driving revenue growth, deal closing, and client acquisition across cross-border B2B markets.
Market Analysis & Customer Research
Buyer personas, sentiment analysis, and competitive insight to inform go-to-market strategy.
Cross-Cultural Communication
English–French bilingual, experienced across North American, European, and Chinese business contexts.
Technical Foundation
Working proficiency in Python and SQL to support data-driven decision-making.
Zhejiang No.2 Light Industry Group — Hangzhou, China
Jul 2025 – Sep 2025- Led overseas market research for the pet category to build the company's cross-border ToC business from scratch, applying sentiment analysis, clustering, and deep learning to construct precise buyer personas.
- Directed the selection, pricing, and listing of 12 new products based on these insights, exceeding the monthly AliExpress sales target by 30%.
- Managed overseas C-end customer relationships by designing differentiated review-response strategies (informative, appreciative, or firm-stance) to reinforce brand image and customer loyalty.
- Resolved 10 high-impact negative reviews and sustained a 98% positive-review rate on the AliExpress store.
China Merchants Bank — Hangzhou, China
Jul 2023 – Sep 2023- Supported senior advisors in serving high-net-worth clients by delivering financial planning and asset-allocation advice tailored to each client's financial position and risk appetite.
- Recommended suitable wealth-management and banking products and handled client Q&A and follow-up, strengthening client stickiness and service experience.
- Maintained client relationships through phone follow-ups, daily communication, and in-branch reception, resolving account, wealth-management, and business inquiries while identifying latent financial needs.
- Acquired 1 Sunflower and 2 Gold-Card clients contributing ~¥1.1M in new assets under management, plus 10+ credit-card clients adding ¥30K+ in credit lines.
University of Nottingham Ningbo — Ningbo, China
May 2023 – Jul 2023- Analyzed common questions and concerns from applicants to distill target-audience needs, then designed presentation content and standardized communication scripts, improving admissions communication efficiency and conversion.
- Completed 200+ admissions consultation calls during the internship and converted high-intent phone leads (current-year Gaokao students and parents) into 30+ on-campus visits.
Undergraduate Thesis: Brand Response to Consumer Conflict
- Scraped Reddit data with Python and analyzed 1,148 user interactions across 68 international brand communities in 11 industries.
- Quantified how different brand responses affect consumer emotions using NLP, finding that response strategy must adapt to each conflict scenario.
- Distilled 3 brand-response playbooks to help businesses reduce negative-publicity risk and strengthen brand image.
Stock Price Prediction Model
- Analyzed 25 years of market data (2000–2024) across 10 major U.S. stocks, explaining up to 43% of price movements via market trends, company size, and valuation.
- Built an ARIMA time-series forecasting model in Python on five years of S&P 500 and NVDA data — cleaning, visualizing, and analyzing the series.
McGill University, Desautels Faculty of Management — Montreal, Canada
Jul 2026 – Aug 2027University of Nottingham Ningbo — Ningbo, China
Sep 2022 – Jun 2026University of Glasgow — Glasgow, UK
Sep 2024 – Jun 2025Languages: English (fluent), French (fluent)
Interests: Soccer (high school varsity — center back / right back), fitness training, skiing